The NorthStar Certified Standard
Our standard is built on a simple, powerful philosophy of Respect and Dignity. It is the core belief that guides every decision, from the front office to the crawl space.
Respect for the Homeowner
We are guests in their sanctuary. Our mission is not just to fix a problem, it is to restore their peace of mind. This pillar is about building unbreakable trust through active listening, clear communication, and a professional commitment to a thorough cleanup of our work area after every job.
Respect for the Work
Our work is not a job; it is a noble craft. We honor it by taking no shortcuts and doing the job right the first time. This is the craftsman's mindset that is tested at 5 PM on a Friday, and it's the pillar that transforms "good enough" into true excellence.
Respect for Ourselves
This is the engine. We empower your team to see themselves as essential, high-value professionals, not just workers. A technician who respects their own dignity has a drive for excellence that is internal and unstoppable, creating a culture of true ownership.
The NorthStar Certified Seal is the visual proof that a company and its team live by these three pillars, turning every service call into a five-star experience.
How Our Process Works
Plotting
the Course
The pursuit of excellence is a journey, and this is where it begins. This foundational step launches your partnership with us as we enroll your entire team and formally introduce them to the NorthStar Certified journey toward distinction.
Certification
The NorthStar Certified Seal isn't just a badge. It is a declaration to your customers that your team has mastered the art of elite service, making you the clear choice for their home.
Training
This is where the transformation happens. We equip your team with our proprietary NorthStar Certified techniques, forging them into confident professionals who create exceptional customer experiences and drive revenue.
Elevating Excellence
The Seal provides the distinction. Our ongoing partnership elevates it. Through weekly 10-minute microlearning, we keep your team sharp, ensuring you consistently lead the market.
A Standard Forged in the Field
I built NorthStar Certified to be a Win-Win-Win business. We help Home Service Companies, their teams and the homeowners. -Scott McCarty
I'm Scott, the founder of NorthStar Certified. Like you, I know that the skilled trades are the backbone of our country, and I have a profound respect for the work your team does every day.
My perspective wasn't formed in a boardroom. It was forged on the front lines of the home service industry, leading teams of dedicated professionals and working directly with thousands of homeowners. I've managed everything from the hiring process to the P&L, and I've been the one answering the phone for the toughest customer complaints.
That experience taught me a crucial business lesson: technical skill alone doesn't guarantee a stellar reputation. I saw firsthand that a company's success was determined not just by technical expertise, but by the quality of its human interactions. A dismissive tone, poor body language, or unclear service notes were the true source of customer complaints and costly callbacks.
That's why I built NorthStar Certified. It’s not about 'fixing' your team; it is about equipping them with the proven system that elevates their technical expertise into an elite customer experience. The final step was to make that commitment visible by creating a symbol that could instantly communicate your company's high standard to the homeowner.
The NorthStar Certified Seal is that symbol. It is the trusted, third-party proof that bridges the work performed with the homeowner's highest expectations. It turns your internal culture into your most powerful marketing asset, earning your company the unbeatable reputation it deserves.
The Seal of Excellence in Home Services